THE MENTAL JOE STORY
The Mental Joe Story Meet the American-made family who is shining a light on the many alternative & powerful ways to move the mental health movement FORWARD into mental wellness!
Mental health is a worldwide issue and is more prevalent than ever. Here at home, at least 1 in 4 Americans suffer from some type of mental illness. Chad and Cari can both relate. Chad has first-hand experience with childhood and military traumas and he suffers from OCPD, anxiety, depression, all on top of a lifelong battle with a negative self-image.

MISSION
We encourage you to join our mission in growing Mental Joe into a brand that is recognized throughout our communities as not only a great place to buy amazing products, but one that is giving back to the world.
Why did we name it Mental Joe? Great question! We've seen how poor mental health can impact anyone. Not just our "G.I. Joe" military heroes but also our everyday, regular "average Joes." Make sense? We think so! Mental Joe, Apparel with a Purpose!
VISION
Our long term vision is to build "healing camps" throughout America that will offer non-traditional methods of treatment to help people achieve a healthy mental state.
Think beautiful, open, outdoor spaces where guests can take a break from their everyday stressors and truly focus on their mental healing with a wide range of traditional and non-traditional treatment options. We at Mental Joe are open-minded and are willing to team up with anyone that has the same goal at heart.

Family Photo



Join Our Team
Our mission is to ensure you're always motivated to take your next journey.
Join a team of fun, talented, and dedicated people looking to improve the world of Mental Health.