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The Mental Joe Story Meet the American-made family who is shining a light on the many alternative & powerful ways to move the mental health movement FORWARD into mental wellness!

Mental health is a worldwide issue and is more prevalent than ever. Here at home, at least 1 in 4 Americans suffer from some type of mental illness. Chad and Cari can both relate. Chad has first-hand experience with childhood and military traumas and he suffers from OCPD, anxiety, depression, all on top of a lifelong battle with a negative self-image.

Cari, on the other hand, has been able to support Chad in his journey but she is also a first hand sufferer after she developed Postpartum depression and anxiety after the birth of their second child.

When it comes to the treatment of depression or other mental illnesses, one major stumbling block is often the fact that while methods such as medications or talk therapy can be effective options, the reality is that they do not work for everyone. So after several years of banging their heads against the proverbial wall of "traditional" therapy, they decided to turn their attention to the wonderful world of alternative mental health.

Cue the rabbit hole of deep research & ah ha moments!

One technique they stumbled across is called TRE (Tension Release Exercises). This is what we Americans refer to!

We describe TRE as a mix between Yoga and Meditation, but better since it doesn't require inherent flexibility or an innate ability to be able to clear the mind of all thought. TRE naturally triggers the psoas muscle to shake and release tension within the body. Sounds cool right? Well, after benefiting from TRE himself, Chad has become a certified TRE provider and originally founded Mental Joe with the goal of getting TRE in the hands of as many people as possible.

We, at Mental Joe, also realize that, while it would be amazing, there isn't just a one-size-fits-all treatment for mental health and, often, it's actually a combination of therapy and treatment that brings that light at the end of the tunnel closer and closer.

So in the addition of TRE, Chad has been undergoing Ketamine Infusions and, without question, they have changed his outlook on life, calmed his mind, and, he would say without hesitation, that they have probably saved his life. His mission with Mental Joe is to bring all of these non-traditional methods of treating mental health issues to the forefront and to remove the stigma so people can talk openly about their experiences and stories without fear of judgement...that's right...even the masculine men of the world.

Therefore, we have repurposed the brand to be able to raise awareness, create a supportive community, and provide funding by selling some inspirational clothing hence Mental Joe..."Apparel with a Purpose."

Our ultimate goal is to provide you with the very best AMERICAN made athletic apparel and products, all while raising money for Non-Traditional Mental Health modalities.

We encourage you to join our mission in growing Mental Joe into a brand that is recognized throughout our communities as not only a great place to buy amazing products, but one that is giving back to the world.

​Why did we name it Mental Joe? Great question! We've seen how poor mental health can impact anyone. Not just our "G.I. Joe" military heroes but also our everyday, regular "average Joes." Make sense? We think so!

​Mental Joe, Apparel with a Purpose!

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